The Client. The Coca-Cola Foundation is the global philanthropic arm of The Coca-Cola Company, and has provided more than $1 billion in grants toward humanitarian and conservation initiatives worldwide. Its priorities include empowering women, protecting the environment, and community upliftment.
The Task. The Coca-Cola Foundation sought to make a series of short films to memorialize some of their most meaningful partnerships. The films would serve as tools for the underlying beneficiary organizations to attract additional corporate funding.
These five films would be shot across five countries in Africa and show the measurable improvements that resulted from the strategic partnerships with The Coca-Cola Foundation.
The Legacy. In partnership with The Coca-Cola Foundation, we developed a comprehensive strategy to tell powerful stories of people, communities, and perseverance. We produced, directed, and shot these films on location in South Africa, Botswana, Zambia, Zimbabwe, and Namibia. The resulting films told inspiring stories of hope rising from adversity, dignity amongst extreme poverty, and the power of family and community when fueled by the strategic support of The Coca-Cola Foundation and its beneficiary organizations. These films include on-camera interviews hosted by our Founder Mark Lakin with Neville Isdell, Former Chairman and Chief Executive Officer of The Coca-Cola Company, and American private equity investor and billionaire J. Christopher Flowers.
A Word From Our Client. [insert quote – Amanda Manchia, Director of Sustainability